Coca-Cola

Hello. Let's get straight into it this time. Your objective today is Coca-Cola: analyse weaknesses and develop an improvement strategy, healthcare and life sciences sector, GB audience, pitch context. Before you start, give me your single binary ask in one sentence. Not a discovery question, not a problem statement. What decision are you asking Coca-Cola to make by the end of this pitch? Once you've got that, walk me through how you'd open the conversation.